Fiji Water and its Health
Benefits
Fiji Water is one of today's leading bottled water brands, proud
of its source-the islands of Fiji, of course-and of its soft, pure
taste and health benefits.
Fiji water is presented as 'artesian' water, which is defined as
water that comes from a deep source within the earth, covered by
layers of rock. The water source is composed of rainfall filtered
through layers of volcanic rock, gathered over hundreds of years.
Unlike a spring, there is no opening to this source, or even a
porthole to the surface, so the water does not come into contact
with the air, therefore preventing any environmental pollutants
from contaminating the water.
An aquifer is used to tap into the source, and the water is
drawn into a production plant using a sealed delivery system. The
aquifer is located at the edge of a secluded rain forest in the
islands of Fiji, and the brand prides itself for having a source
miles away from any industrial pollutants.
Currently, the bottle sizes available are: 300 ml, 500 ml, 1
liter, and 1.5 liter. The Fiji water bottle features a photograph
of a single large fuchsia hibiscus. Its back panel is titled "What
ecosystem is your water from?", and displays information about Fiji
Water's origins, its bottling process, and its benefits.
Since Fiji Water is filtered and goes through layers of volcanic
rock, it gathers silica, which is a mineral that helps improve
teeth, nails, skin, and hair, as well as strengthen bones and
connective tissue. Another one of silica's benefits is that it is
also believed to lessen the chance of elderly women developing
Alzheimer's Disease.
Aside from silica, minerals such as calcium and magnesium are
also gathered in the filtration process, which gives Fiji Water a
smooth, soft taste.
Fiji Water is unique in the sense that it is artesian, and not
purified or spring water, which is what is primarily being sold in
the market nowadays, and offers such health benefits. Many fine
hotels and restaurants prefer Fiji for their still water, and Fiji
Water apparently sold 15 million bottles last year.
Fiji Water was introduced in 1996, and was the water of choice
for renowned chefs such as Nobu Matsuhisa, and currently, can be
found for sale in local supermarkets. The bottle is shrink-wrapped
and is available in packs of 6. Fiji Water also offers home
delivery. More information such as prices and packages, and also
store locators, can be found at their website, www.fijiwater.com.
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